Project creatortrack life os expansion

Justin has decided CreatorTrack will serve two roles simultaneously: (1) his personal life OS, housing fitness (Hevy), sleep (Eight Sleep), food logging, finances, YouTube analytics, tasks, and projects in one owned substrate, and (2) a multi-tenant SaaS product for other content creators he wants to onboard in weeks to months.

Key decisions made: - Fully moving off Notion; CreatorTrack is the replacement, not a supplement - The 'Notion-like shell' (blocks, databases, views, docs) is just the UI layer; the owned integrated substrate is the actual asset - Multi-tenancy is already baked in via lifeos RLS from day one (hardened in migration 0039) - Dogfood path: Justin + Michael first, then 3-4 hand-picked friendly creators, then wider public - Skip Notion-parity features that don't serve the creator OS wedge (real-time multiplayer, every block type) - Differentiation is the integration layer: YouTube analytics + finances + fitness all cross-referenceable, which Notion structurally cannot do

Why: Justin wants a fanbase and users around something he's building, and has distribution advantage via his audience + Michael's 500k subs. The architecture (multi-tenant RLS from day 1) was accidentally right for this goal.

How to apply: When building CreatorTrack features, prioritize integrations and owned data over Notion-parity UI polish. Framing is 'creator OS with a Notion-like shell,' not 'Notion clone.' Capture friction is non-negotiable for multi-user success.

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