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Gus Outdoor Co.

E-commerce brand for fishing equipment - lures, baits, bundles, and merch.

Live Store: https://gusoutdoor.co
Platform: Shopify

Folder Structure

gus-outdoor-co/
├── README.md           # This file
└── shopify/            # Shopify theme files (pulled via Shopify CLI)

Shopify Theme Development

Prerequisites

# Install Shopify CLI (one-time)
npm install -g @shopify/cli @shopify/theme

Pull Theme Locally

cd shopify/
shopify theme pull --store gusoutdoor.myshopify.com

Local Development

cd shopify/
shopify theme dev --store gusoutdoor.myshopify.com

This starts a dev server with live reload. Changes sync as you save.

Push Changes

cd shopify/
shopify theme push --store gusoutdoor.myshopify.com
  • gus-the-bass/ - Influencer marketing site (links to this store)
  • nova-design/ - Separate brand with its own Shopify store

Products

  • Fishing lures & baits (Claw Bug, Creek Critters, Trick Stick, etc.)
  • Bait boxes & bundles (The Gus Bait Box, Holiday Bundle, etc.)
  • Merch (mugs, notebooks, plushies, gift cards)
  • Clothing (tees, hoodies, trucker hats)